BrieflyDone

+91 82379 65476
+91 82379 65476
Shape Felic 21

Felic 21 is a modern beauty brand built around empowerment, elegance and self-expression, offering premium makeup tools and beauty products designed for creators and professionals.

Felic 21
Brand Felic 21
Info Complete brand identity, packaging design,
and social media campaign development.
High Lifestyle
Low Nagpur
Shape Scope

Led complete rebranding, packaging design, catalog shoots and product catalog development while building the brand’s social media presence, campaign shoots and PAN-India UGC collaborations.

Shape Challenges

The brand lacked a cohesive visual identity and modern positioning needed to stand out in the highly competitive beauty and cosmetics market.

Shape Our Approach

Developed a refined brand identity, elegant packaging system and aspirational visual storytelling through product shoots, model campaigns and consistent social media strategy.